The Fuld-Gilad-Herring Academy of Competitive Intelligence
The Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI) is an educational institution dedicated to training managers and companies in better managing risks and anticipating new market opportunities through the use of superior competitive Intelligence (which encompasses such terms as intelligence, market, marketing intelligence and strategic intelligence). It is the only institution to offer an accredited Competitive Intelligence Professional (CIP™) certificate program – a complete intelligence program – from basics to advanced analysis – developed and led by the leading thinkers and educators in the field – Leonard Fuld, Ben Gilad and Jan Herring. .
They have been recognized for their expertise in competitive intelligence by: Business Week, CNBC The Economist, Fast Company, Forbes, Fortune, FNN, The New York Times, United Nations and The Wall Street Journal. Its program brings over 20 years of unmatched expertise in CI theory and practice to CI professionals, managers and senior executives at all levels.
According this academy, here is a definition of Competitive Intelligence:
A broad definition of Competitive Intelligence (CI) is the action of ethically and legally gathering, analyzing, and communicating information about third party players in one’s competitive arena – from competitors, to suppliers, customers, influencing parties, regulators, distributors, potential new competitors, and so forth, to be used by companies in their planning and decision making. Their Marketing plans for new product launch and existing products’ defensive or offensive strategies must contain market intelligence to have a chance of achieving their goals.
Content Source: https://www.scip.org