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The emergence of information networks such as the Internet has given rise to the potential for new insight and intelligence development through the targeted collection of high quality data and intelligent analysis of this information.
Organizations such as yours need to comprehend and capitalize on the value of all competitive information circulating on networks for strategic business and market decision.
There is, therefore, a growing need for professional tools that can automatically detect and analyze relevant information among the ever increasing mountains of unstructured data that resides in every organization online environment.
Today, business dynamics is that companies want to lead from the front of their competitors in cost, quality and service. Our Competitive Intelligence solution is called Com-Intel®
and is designed to provide insights to our clients’ competition as per their corporate requirements. We define, gather, analyze and drive intelligence about our clients’ products and services against their competitors. This solution is aimed at helping and supporting organizations in making strategic business & marketing decisions.
If our clients want to have answers to some typical questions about their competitors, our Competitive Intelligence solution Com-Intel® is designed to address the following kind of questions::
Product – what our competitors are selling?
If you are a bank, as an example, and would be interested in knowing which banks are offering different range of products as compared to yours?
Price – what price are our competitors charging for the same product?
If you are an insurance company, as an example, and would be interested in knowing the insurance premium other companies are charging to the same customer for the same policy?
Promotion – what promotional activities are our competitors carrying for a product similar to our product?
If you are interested in knowing, as an example, the kind of discounts & offers being offered by your competitors against the same product or service?
Place – In which markets are our competitors selling the same product?
If you are interested, as an example, in knowing the marketing geography of your competitors for the same product or service.