Six Great Sources To Develop Insights To What Your Competitors Are Doing
Depending on your industry, product or service and your company goals, we possess a decade old expertise in gathering information from reliable sources that will help you develop a very comprehensive Competitive Intelligence (CI) and empower you to stay ahead of your competition.
Our starting choice of the first reliable source is competitors’ websites. There is almost a 100% chance that all of your competitors are online and their websites provide a wealth of CI opportunities. We have, over the last decade, perfected an expertise in collecting this online information correctly, structuring it intelligently and analyzing it in such a way that it should lead to helping you make strategic business and market actions.
Our choice of the second reliable source is competitors’ activities on Social Media. Our teams of experienced information researcher are capable of tracking who your competitor’s sales team is connecting to on LinkedIn to monitoring customer satisfaction on Twitter. We at AMOS believe that social media is a great Competitive Intelligence source to glean information about which your competitors are targeting and what conversations are being had.
Our choice of the third reliable source is competitors’ activities on their recent ads launches through PPC campaigns on Google AdWords or Facebook. We can help you get a head start on your own ads by understanding what is already resonating with your competitor’s audience. We at AMOS believe that leading search engines and social media are a great Competitive Intelligence source to glean information about what your competitors’ ads efforts on these mediums are.
Our choice of the 4th reliable source is bench-marking competitors’ traffic and sales. We can help you get a head start on your traffic to sales by understanding what is already resonating with your competitor’s customers. We at AMOS believe that it is possible to use your competitor’s traffic as a way to benchmark sales. Through the use of our decade old tested and tried in-house applications, processes and systems, it is possible for us to effectively see how much traffic your competitors receive in a certain time frame. We can then compare this number to yours and figure out recommendations on ways to increase traffic to your product/service.
Our choice of the 5th reliable source is bench marking competitors’ communication strategies. We can help you get a head start on forming an effective communication plan to reach your customers ahead of your competition. We at AMOS specialize, are experienced and have developed processes and applications in effectively monitoring your competitors’ to see their strengths, weaknesses, and opportunities to differentiate. We track their blogs, newsletters, and press releases. We monitor and assess their effectiveness and gather competitive data to help you develop your own communication strategy with a difference.
Our choice of the 6th reliable source is benchmarking competitors’ job boards. We can help you get a good insight custom essays online to positions and locations where your competitors are hiring.We at AMOS specialize in discovering the positions and the locations where your competitors are hiring by monitoring their online job boards. For example, if a competitor begins to advertise in a new country, that could signal a push into a new market and if they are suddenly searching for developers, that may indicate a drive to add a new feature set. When your competition adds online marketers, we look for their investments in paid ads and assess the level of their focus on SEO. We also take note of employees who are leaving your competition and enable you to consider changes in your hiring strategy. We achieve all that job board intelligence through our decade old legacy systems, applications and high quality accurate competitive data collection processes.